Marketing your business can get expensive, but it’s almost a required step to promote your company and generate new sales. You’ve probably already invested heavily into starting your business in the first place, so finding productive ways to market your business without costing a fortune is important. We put six ideas together that help you get started.
1. Donate your product
Try to find some charitable events in your local community and volunteer to donate your service or product. Not only will you be doing a good cause but will also be marketing your company’s name in your community. This is a wonderful way to not only network but also meet potential new clients.
2. Create a referral program
Offer rewards to your customers by giving a discount on their next purchase if they refer their friend to your business. This will serve as motivation for them to share about your company to their friends and family members. People are more likely to do something if there is an incentive there.
3. Partner up with social media influencers
Try to find and make a list of a couple of big social media influencers in your local community, invite them to try out your services or send them your product. If they will be pleased with it, there is a good chance they will be willing to mention your business to their audience.
4. Partner up with other startups
Chances are there are other startups in your area who offer similar services or products that complement yours. You can co-host special sales events or seminars that will bring both of your customers base together. For example, if you’re both offering accounting services in NYC, you can hold a training seminar teaching other more about accounting. As a result, introducing your customers to each other’s services.
5. Offer a free trial
For those who are selling a subscription program or a service, offering free trials can work wonders. Invite your friends and other potential customers to try out your service for free. Everyone loves free stuff and if they enjoy what you have to offer, they are more likely to later subscribe and actually pay. Plus, once they know what it actually is, they will more likely share that information with their friends.
6. Create short videos on Instagram or Facebook
People spend hours a day watching videos on social networks. Why not try to capture their attention with your videos. Create short 1-minute how-to videos and post them online. If your videos are interesting or informative, providing value to the audience, you will create a base of followers and potential clients. You can post your videos on YouTube, Instagram, Facebook, and many other online channels.